Promark PR manage the UK Press Office for Aprilia motorcycles and scooters and field media enquiries ensuring a speedy response and personal attention.
Press Office activity includes writing and distributing regular press releases and images, utilising our bespoke media databases.
Coordinating the press fleet and generating media loans.
Investigating and managing suitable co-marketing partners and events and the day-to-day activity to achieve successful brand exposure
Events:
Italian Film Festival, nationwide, Nov/Dec 2007 & 2005 – sponsorship, including advertising in the Festival brochure; a competition to win an Aprilia scooter and product placement at the BAFTA VIP evening and at supporting cinema and restaurant venues.
Fantastic 4: The Rise of the Silver Surfer movie, 2007 – Promark secured a second promotional opportunity with 20th Century Fox, following on from the successful partnership in 2006. Competition throughout Aprilia dealer showrooms to ‘Win a Private Screening for You & Your Mates’, including posters, direct mail postcards and coordinating all aspects of the promotion. Competition in The Mirror to win 3 scooters at no extra cost to the client.
Fantastic 4 movie promotion 2006 – Promark secured promotional opportunity with 20th Century Fox. Win one of 4 Aprilia scooters in DVD box. The leaflet included market research questions to gauge preference regarding Aprilia scooter styles v age of respondent. Linked to Aprilia dealer showrooms with a ‘Win A Trip to New York’ competition, including POP and Direct Mail featuring movie graphics. 20th Century Fox called this “a phenomenal DVD success”.
Jamie’s Big Night with Lemar (Jamie Oliver), London, Nov 06 – Coordinated logistics for Aprilia scooter as prize during charity fundraising event, including display on the night and handover to winner.
Aprilia Art Challenge, IAF, London 2006 – Web-based art competition using parts of an Aprilia Mojito scooter. Pre-publicity included Prelude nights in Spitalfields Market and SIZE nights at Ministry of Sound, with product displays; exposure on MOS radio and website; display at Chelsea College of Art & Design, ‘Ready, Steady, Go’ exhibition.
La Dolce Vita, Olympia, March 2006 & 2005 - Product display working with third party to reduce costs. Show promotion included money off vouchers collected from the stand, with a link back to Aprilia dealer showrooms with posters and flyers to drive traffic to the stand/event.
Belfast Beat, NI – nightclub displays & competition March-Dec 06 - Promark negotiated and secured promotion across magazine and in venues. His & hers Aprilia scooters as prizes and on display at monthly club nights. Photographer took pictures of clubbers which appeared in the magazine, with the circled boy & girl each month having to phone in to claim their place in the grand finale in December.
British Video Association (BVA) Awards Evening, London, 2006 – Competition to win an Aprilia scooter, with product display and posters in bar and dining areas. Coordinating images for the menu and all logistics for scooter delivery & collection, plus handover to the winner.
Arranging journalists to attend new product launches throughout Europe, arranging flights and generally providing information needed for the UK market.
Photography: Avril E Kunzel 07738 298354
The Image studio www.the-imagestudio.co.uk (Belfast Beat)
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