Press Release
THE APRILIA ART CHALLENGE
LONDON, UK – 6 April 2006
May 1st sees the launch of a new and unique visual arts challenge, created by Inspired Art Fair for their 2006 headline sponsor Aprilia, the famous Italian motorcycle and scooter manufacturer.
The Aprilia Art Challenge asks artists to submit conceptual ideas on how they would use some or all parts of an Aprilia Mojito scooter to represent ‘The Nature of Urban Life'. The challenge fuses engineering and art, and offers artists a unique take on the stylish Mojito scooter.
The winner of the Aprilia Art Challenge gets their very own Mojito scooter; a three day trip for two to Aprilia’s headquarters in Venice and two VIP tickets to a Size club night at the Ministry of Sound (MoS). Whoever finishes second also gets a trip for two to Aprilia’s Venice home, plus two VIP tickets to a MoS Size night, while the third place prize also includes tickets for the Size night and a set of Aprilia official clothing.
Inspired Art Fair (IAF) Managing Director, Jo George says: “I’m delighted that Aprilia loved our idea. I admire their longevity as the creative leader in scooter trends and I hope this competition will capture artists’ imagination. It’s a great opportunity for artists to raise their profiles.”
The IAF has a reputation for attracting innovative artists. When they approached Aprilia with the unusual proposal that included using the Ministry of Sound (MoS) radio, and popular ‘Size’ club nights with MixMag’s DJ of the year Steve Angelo, the Italian brand was immediately interested.
Aprilia General Manager, Massimo Granata says: “The IAF’s concept of asking artists to focus on the scooter as a whole and working with its integral parts attracted us the most. Art challenges usually focus only on working on the exterior.”
Three conceptual designs will be chosen by a panel of judges including IAF’s Jo George and Aprilia’s Massimo Granata. Once the selection committee has chosen the best idea, the winner will have access to a Mojito scooter and scooter parts to bring their piece of art to life.
The final piece of art and the three winning artworks will be exhibited at the fourth annual Inspired Art Fair held at Christchurch in Spitalfields from 8-12 November 2006, and will also be unveiled on a micro website linked to www.inspiredartfair.com.
Full details of the Aprilia Art Challenge and how to enter your ‘Nature of Urban Life’ concept can be found at www.inspiredartfair.com after 1st May 2006. The deadline for artwork entries is 31 August 2006.
ENDS
April 06
Copyright free images of the IAF leaflet and Aprilia Mojito scooter are attached
NOTES TO EDITORS
Inspired Art is a small not-for-profit, London based contemporary arts organisation that curates and manages projects. Since its establishment in 2003, projects include three annual Inspired Art Fairs (IAF) and in 2006 the first ever Aprilia Art Challenge. This is complemented by Prelude, a series of monthly showcasing events for emerging UK artists in the run up to the fourth annual IAF, held in the New Spitalfields development, directly opposite the IAF Christchurch venue.
Inspired Art also applies innovative and creative thinking to projects and campaigns for corporate clients who wish to enhance their business through supporting or sponsoring the arts. Website: www.inspiredartfair.com
IAF - 06 will be held at Christchurch, Spitalfields (opposite Spitalfields Market), between the 8th-12th November 2006. Susan Barnes (Former Director Hayward Gallery), Kirsten Dunne (Arts Council), and Jo George are the selection panel for this year. Submissions for IAF-06 close on the 11th June 2006. For more information about the 4th annual Inspired Art Fair visit www.inspiredartfair.com
On 30 December 2004 Aprilia became part of the prestigious Piaggio Group, Europe’s biggest manufacturer of two-wheeled vehicles and one of the world’s top players on the motorcycle scene. Management control of the group is held by Immsi S.p.A, an industrial and property services holding listed on the Milan Stock Exchange and controlled by Italian entrepreneur Roberto Colaninno.
In the UK Aprilia has over 90 scooter dealerships alone and over the whole Aprilia range the first quarter results for 2006 are very encouraging, with a sell out increase of some 54% over the same period last year.
This is the first Aprilia Art Challenge of its kind and it is hoped to make this an annual event, with a growing collection of art on display in the Aprilia showroom at its headquarters in Venice.
Both Jo George and Massimo Granata are available for interviews.
For more information on the IAF and the Aprilia art challenge please contact Jo George, IAF Managing Director Tel: +44 (0)20 8374 7318 email: jo@inspiredartfair.com
For more information on Aprilia please contact Shirley Pattison or Sophie Bowell at The Aprilia Scooter Press Office, Promark PR, Corner House, 21 Kidworth Close, Horley, Surrey RH6 8JP Tel: 01293 823891 email: Promark.pr@virgin.net
 |
 |
 |
 |
 |