Civil Service Motoring Association (CSMA) Motoring & Leisure Magazine
Brief:
Compile motorcycle pages for Motoring & Leisure, members’ magazine.
10 issues per year
370,000 direct mail to members
Strategy:
Promark PR secure exciting motorcycle test reports from leading freelance journalists
Test selected machines ourselves and write the feature
Secure CD & DVD giveaways and ticket offers for all the major motorcycle events of the year
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