Brief:
Enhance new marine showroom launch to encourage media and public attendance
Location: BHG Marine, Lymington
Strategy:
Negotiated a non-fee appearance by Olympic gold medallist Matthew Pinsent, rower, GB coxless four.
Olympic gold medals on display
Official ribbon-cutting ceremony by Lady Mayoress and Matthew Pinsent
Pre-event publicity in local newspapers and specialist media
Local TV attendance on the day
Local newspapers and specialist media attendance
Day featured drinks & BBQ, charity raffle, photo-op and signing with Matthew Pinsent.
Achievement:
Fun day with high numbers in attendance
Coverage on local TV
Coverage in local and specialist media
Money raised for chosen charity
Beyond:
Building on this relationship Promark PR arranged for Matthew to be a guest on the Yamaha Marine stand at the London Boat Show, creating public and media hype on the day to draw attention to their stand.
Yamaha Marine are a major supplier to this marine dealership.
Photography: Phil Masters (Showroom) http://homepage.mac.com/phil.masters/ Kim Brett Photography www.kimbrett.co.uk (Boat Show)
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